Build a better insurance solution for everyone.

Our mission is to protect and improve the personal and financial health of all consumers. We meet consumers wherever they are in life with custom tailored solutions just for them. We empower them to take actions that improve their life and protect the things they care about.

Better insurance

We believe in the symbiosis between humans and machines, a superior place neither could achieve on their own. As a leading insurance platform, we've created the most advanced technology and data science systems, yet built it all to support the human touch.

We provide a unique experience for every consumer that quantifies their risks, resources, and preferences, then guides and motivates them to a better place for their life. While many of our customers purchase entirely online, most prefer the combination of our digital guidance and the expertise of our on-demand licensed agents.

No matter where someone is in life, we make it simple to take actions that improve their personal and financial health.




Data Science + Human Touch =
Superior Customer Experience

Leading our way

Allison (O'Hair) Arzeno

Chief Executive Officer

Allison joined the company in 2017 as Chief Data Scientist, and has spent her career modeling ways data science can help people address their most important challenges, from personal health to personal finance, and teaching others to find answers in data for themselves.

It started with her work in operations research at MIT, where she earned her PhD studying how predictive modeling can help diabetes patients personalize their care. She then applied her expertise to helping bolster heart health as CEO of a health wearables startup and to identifying promising applications of data analytics as a consultant at Sequoia Capital.

Allison has literally written the book on business analytics — "The Analytics Edge" — a popular textbook she co-authored while a lecturer at MIT. She's also taught data science to business students at the Stanford Graduate School of Business. Now, in leading data science at the core of the Assurance platform, she guides her team's steadfast focus on the customer and constant exploration of data solutions to drive real-time decisions.

Michael Rowell


As a Co-Founder of Assurance, Michael is the architect of a company driven by his vision to improve the lives of people everywhere by providing clear, actionable steps to lasting, holistic, personal and financial health. Michael's leadership guides the company through his deep passion for technology, data science, and systems thinking.

Following his introduction to insurance at MassMutual, Michael developed technology and built a company to streamline the comparison of term life insurance policies from various providers. Michael later merged the agency with a life insurance carrier and led the combined entity through significant growth. Michael's passion for addressing the broader health and financial challenges of the consumer led him to leave and start Assurance with Mike Paulus.

Michael holds an MBA from the Sloan School at MIT. He enjoys hiking and mountain biking with his wife and two children, and his family inspires his passion for the Assurance mission. Shortly after he got married, Michael was diagnosed with cancer. After surgery, radiation, and ultimately beating the disease, he recognized the importance insurance and financial security plays at providing peace of mind during life's most difficult challenges. That has motivated him to develop Assurance to become the world's leading financial wellness platform and doing so with a culture that prioritizes humility, continuous iteration and innovation.

Mike Paulus


Growing up on a blueberry farm in rural Washington, Mike remembers the transformational effect technology had on his ability to connect to the entire world from the family farmhouse. Today, the Co-Founder of Assurance is dedicated to helping the company use today's technology to democratize access to financial services in much the same way.

Mike brings to Assurance the technology and entrepreneurial principles born from his career building and investing in fintech companies. Before launching Assurance with Michael Rowell, he was the founding president of Addepar, where he patented technology that models and reports on more than $1.3 trillion in financial assets that the company handles. Then, as a partner at Andreessen Horowitz, Michael focused on insuretech investments for the $7.5 billion venture capital leader.

With undergraduate and master's degrees from Stanford in Economics and Management Science and Engineering, the father of two sees the shift in the technology- and data-driven way companies can deliver financial wellness solutions to anyone, anywhere, as another industrial revolution, and he's motivated by Assurance's ability to lead the way.

John Lorge

Chief Marketing Officer

John has been with Assurance from Day 1. And for every day since, he and his marketing team have been managing an always-on marketing machine that has brought millions of individuals to Assurance to achieve the peace of mind that comes with addressing insurance needs.

A pioneer in mobile marketing, John had his hand on the controller at video game giant Electronic Arts before coming to Assurance. He oversaw billions of app downloads as the leader of the global mobile media team, and he also has experience in automotive and education marketing.

The University of Washington MBA says his toughest negotiations are bargaining with his two young sons about dessert, so it's no wonder he's been able to effectively optimize and maximize the media and marketing investments for Assurance — bringing a new wave of customers each day, with a focus on innovating, testing and delivering results.

Will Arora

Chief Technology Officer

In leading software engineering, technology architecture and product development for Assurance, Will and his team are building the bridges that will connect millions of people to the financial solutions they need for peace of mind and quality of life.

Will has seen firsthand what can happen when technologists have the freedom to think, iterate and build solutions for business-critical functions. In five years at Amazon before joining Assurance, he designed and built a suite of software systems that helped create billions of dollars in savings by providing real-time insights to Amazon supply chain teams and retail partners. It also drove revenue, as that "Prime" badge on your next Amazon order might not have been there if Will's systems hadn't increased the products available for the premium service.

Now the MIT PhD is focused on delivering something else: a simplified insurance purchase process and making financial wellness accessible to everyone.

Gulliver Swenson

Chief Administrative Officer

Gulliver and his team assure that Assurance meets the insurance industry's legal and compliance standards while doing so in a way that enables the agility and speed to market that makes the company unique.

Before joining Assurance, Gulliver spent 14 years as an attorney at Ryan, Swanson & Cleveland PLLC, a 120-year-old law firm that is one of Seattle's most respected. Over his career, he's honed a collaborative approach that well serves the iterative culture of Assurance — applying legal expertise and resources that keep the customer's best interests front and center while partnering with all aspects of the business to continually bring new ideas, approaches and products to market.

Chuck Brousseau

Chief Operating Officer

Chuck brings over 20 years of insurance industry experience in distribution, underwriting and pricing strategy development, claims management and service operations. His focus on delivering exceptional consumer experiences guides him and the Product teams he leads to advance Assurance’s mission. In addition, Chuck drives process improvement, distribution growth and collaboration with our parent company, Prudential Financial (NYSE: PRU).

Having lost his youngest son to a rare kidney disease, Chuck understands the stabilizing and supportive role that insurance products and financial services play in the lives of individuals and their families. He knows firsthand that consumers’ needs and decisions can quickly become complex. That experience has fueled his passion to help people prepare for the risks and uncertainties that unfold during one’s journey in life.

Prior to joining Assurance, the St. Lawrence University grad served as the Chief Operations Officer for Prudential’s Group Insurance business.

Doug Morrin

Chief Legal Officer

Doug joined Assurance as its Chief Legal Officer in October 2019, after Prudential’s acquisition of the company. He leads a legal team focused on supporting Assurance’s continued growth and ability to help consumers protect the ones they love and live their lives more fully.

Over his twenty years in the legal profession, Doug has served in a variety of roles – as a litigator, regulatory attorney, product development lawyer, distribution attorney, and Chief Legal Officer for several businesses. This breadth of experience has helped Doug and his team offer sound judgment and useful solutions to a broad range of legal matters at Assurance.

Doug earned his undergraduate degree from Duke University and his JD from Boston College Law School. Doug also taught third grade in Los Angeles as part of Teach for America prior to his legal career, and continues to focus on educational equity as a Board member of a city charter school. He remains a rabid, lifelong New York Knicks fan.

Grant Fisher

Chief Financial Officer

Grant is deeply passionate about the intersection of finance, strategy, insurance, and technology, which ended up bringing him to Assurance in October 2019. He believes that tools that help drive smarter financial decisions are a key to improving lives.

As CFO, he oversees the company's overall financial activities including controllership, planning and analysis, treasury, and financial operations. Prior to becoming CFO, he served as head of Planning & Analysis for PGIM, the global asset management business of Prudential. Grant has more than 20 years of finance, insurance and distribution experience and has held leadership roles in transformational projects over the course of his career. Grant specialized in matters related to forecasting, capital efficiency and structuring, funding, and M&A. Grant received a bachelor’s degree in Business Management from Franklin and Marshall College and a Masters of Business Administration from Columbia University.

Manan Singh

Chief Growth Officer

After making a transition from the eCommerce industry to Financial Services early in his career, Manan quickly realized there isn't much transparency when it comes to personal finance. So, he became passionate about creating world class consumer experiences that can empower people to improve their lives financially.

At Assurance, Manan is leading the growth of our emerging businesses, making Assurance a destination where consumers manage their full financial lives. Before joining Assurance, Manan led the Product Management team at LendingTree, where he optimized the end-to-end consumer experience for all lending products, including conversion rate improvement, and user and lender adoption on the platform.

When not thinking about simplifying people’s tough financial decisions, the Vanderbilt MBA is working on his house or hanging with his wife and two daughters.

Suzanne Sainato

Chief Compliance Officer

Suzanne brings more than 20 years of experience as a compliance officer, attorney, and auditor in financial services. Her team helps ensure that our sales practices and services at Assurance meet the needs of our customers and regulatory requirements.

After several years as a litigation attorney at Simpson Thacher & Bartlett, Suzanne was in-house counsel at MetLife advising on sales practices regulatory and litigation matters, insurance product development, and the implementation of e-signatures and voice signatures for the sale of life insurance. She continued her career as a compliance officer at Pan-American Life and Symetra, where she also led the internal audit team and reported to the board of directors. Suzanne’s passion for innovation and meeting the needs of those left behind by the financial services industry led her to her Assurance IQ role with Prudential in 2020.

A serial learner, Suzanne has degrees from Yale University (BS), University of Alabama (JD), and Loyola University of New Orleans (MBA), in addition to taking an Applied Business Analytics course at MIT. Suzanne’s career in financial services was inspired by her father, who was diagnosed with cancer when he had a wife and several young children but no life insurance. After surviving cancer, he taught Suzanne and her siblings about the value insurance can provide for peace of mind during life’s challenges. Suzanne is committed to making that peace of mind more available for everyone.

Reimagining the role of insurance

Assurance is more than just insurance.

We’re committed to improving the personal and financial health of every consumer we interact with.

We strive to meet every consumer wherever they are in life, provide deep insights on their personal and financial health, and offer solutions that reduce their risks and make their life better.

Where insurance simply provides a check at a time of need, Assurance goes deeper by providing meaningful ways to improve their life in addition to protecting for when things go wrong.

We are humble, driven, and committed to improving the lives of millions.

We are Assurance.